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5 things we can learn from China’s e-commerce explosion

Online marketplace Alibaba saw sales growth of 39% in comparison with the event in 2016, suggesting that Chinese consumers are confident in their spending

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China’s e-commerce market continues to see high double-digit growth year on year. The Double 11 event on 11 November 2017 – also known as Singles’ Day, when single people in China celebrate, and which has become a popular shopping holiday – was a clear example of how China’s consumption-led economy is evolving digitally.

Online marketplace Alibaba saw sales growth of 39% in comparison with the event in 2016, suggesting that Chinese consumers are confident in their spending and that consumption will continue to rise.

China: a booming market

China’s economy continues to grow steadily as it ended 2017 with GDP at 6.8%, according to China’s National Bureau of Statistics (NBS). In line with this positive momentum, at Nielsen we saw China’s consumer confidence index (CCI) reach a historic high of 114 points in both the third and fourth quarters of 2017, up two points from the second quarter of 2017 and six points from 108 in the fourth quarter of 2016.

CCI scores above and below 100 points represent, respectively, positive and negative consumer confidence. An all-time high CCI, coupled with healthy disposable income growth of 7.5%, as reported by the NBS, means that consumers are confident and consumer demand or consumption is expected to remain steady.

We see consumption increasing as consumers in China spend more than ever: 43% more compared with five years ago. That’s leagues ahead of the 24% growth in the US and 33% globally.

Nielsen’s e-commerce tracking data, within 34 fast-moving consumer goods categories, shows that in a 12-month rolling average leading up to November 2017, online sales grew 27% versus the year before, whereas offline sales increased only 6% over the same period.

Meanwhile, the ratio of enterprises with e-commerce services increased significantly in the last year. According to Nielsen’s CCI report, up to Dec 2016, the ratio of enterprises launching online sales reached higher than 45%.

There’s no doubt that China’s e-commerce market is on an overall upward trajectory. In line with this, Nielsen has identified five key trends that we believe are driving the development of the market, and which will be essential for businesses to leverage to ensure success in 2018.

Five key trends driving China’s e-commerce market

1) E-commerce shopping festivals

E-tailers are creating more shopping festivals and themes to unlock consumer desire. Based on Nielsen’s survey, before Double 11 this year, 79% of consumers said they planned to participate in Double 11. Alibaba saw 168 billion RMB in sales and 39% growth on Singles’ Day, while another main competitor, JD.com, achieved RMB 127 billion during 1-11 November, with over 50% growth.

Double 11 and similar shopping festivals are an opportunity for local brands, but these are also key opportunities for foreign brands to leverage the collective enthusiasm for shopping among Chinese consumers. On these holidays, consumers are looking to experiment, try new things and buy products that may be new to them. These festivals are a perfect opportunity for new brands entering the market to get noticed.

2) Consumption upgrade

Two triggers are sparking a trend known as “consumption upgrade”. Rising disposable income means that consumers are more confident in spending their money on a number of categories – especially food, cosmetics and clothing. An emphasis on quality and fashion are growing much faster than other consumer demands. Following this, middle- to upper-class consumers are now increasing their demand for goods that are not available domestically. Online platforms, where international high-end and niche brands are easily accessed, are rising in popularity, while cross-border shopping sites are leading the consumption upgrade movement.

According to Nielsen’s online shopper trend report, the proportion of consumers who had recently made a cross-border…

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Business

China Reports Agreement on Ceasefire between Myanmar’s Factions

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Myanmar’s conflicting parties have reached a ceasefire agreement, facilitated by China, aiming to reduce violence and promote peace in the region.


Myanmar Ceasefire Agreement

In a significant development, conflicting parties in Myanmar have reached an agreement for a ceasefire, with China facilitating discussions. This breakthrough is crucial for restoring peace in a nation that has been marred by violence and political strife in recent years. The ceasefire aims to pave the way for reconciliation efforts and improve the humanitarian situation in affected areas.

Role of China

China’s involvement as a mediator highlights its growing influence in resolving regional conflicts. The Chinese government has been working closely with both sides to promote dialogue and trust, crucial elements for a long-term peace solution. Increased stability in Myanmar can benefit regional security and economic development, making China’s mediation significant.

Looking Forward

The hope is that this ceasefire will lead to further negotiations addressing underlying issues in Myanmar. While challenges remain, both parties have expressed willingness to work towards a peaceful resolution. The international community will be watching closely to see if this ceasefire can be sustained and lead to enduring peace for the people of Myanmar.

Source : Myanmar’s two sides agree to ceasefire: China

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China

2024 China Economic Review: GDP, Trade, and Foreign Direct Investment Analysis

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In 2024, China’s economy grew 5%, supported by stimulus measures, strong exports, and high-tech investments, despite weak domestic demand and demographic challenges. Key sectors like manufacturing and digital economy thrived, necessitating structural reforms for sustained growth into 2025.


China’s economy grew 5% in 2024, driven by stimulus measures, strong exports, and high-tech investment, despite challenges like weak domestic demand and demographic pressures. Structural reforms and targeted policies are essential for sustaining growth into 2025.

China’s economic performance in 2024 saw a return to steady growth, achieving a 5 percent GDP expansion in line with the government’s target, as per the official data released by the National Bureau of Statistics (NBS) on January 17, 2025. This outcome was largely bolstered by stimulus measures that helped drive a stronger-than-expected fourth-quarter recovery. While the country’s economy faced challenges such as declining population numbers and sluggish consumer demand, there were signs of optimism across key sectors, including industrial output and digital economy growth.  

Additionally, China is beginning to pivot away from its dependence on the property sector, with the digital economy playing an increasingly significant role in economic expansion.  

This article explores the major economic highlights from 2024 and examines the key trends, challenges, and opportunities that will shape China’s economy in the year ahead. 

In 2024, China’s GDP reached RMB 134.91 trillion (US$18.80 trillion), maintaining its position as the second-largest economy in the world, behind only the United States, whose projected GDP for 2024 stands at approximately US$29 trillion. This reflects a year-on-year growth of 5.0 percent, in line with the government’s official target of “around 5 percent“ set during the 2024 Two Sessions. While slower than the 5.2 percent growth achieved in 2023, it highlights a stable recovery largely driven by strong export performance and targeted stimulus measures throughout the year. 

The economy saw accelerated growth in the final quarter of 2024, with GDP expanding by 5.4 percent, surpassing expectations and making a substantial contribution to the overall 5.0 percent increase. Indeed, quarterly growth performance in 2024 showed steady improvement: the first quarter recorded a 5.3 percent increase, followed by 4.7 percent in Q2, and 4.6 percent in Q3.  

Sectoral performance highlights revealed the manufacturing and service sectors as key drivers.  


This article was first published by China Briefing , which is produced by Dezan Shira & Associates. The firm assists foreign investors throughout Asia from offices across the world, including in in ChinaHong KongVietnamSingapore, and India . Readers may write to info@dezshira.com for more support.

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China

How China’s appetite for salmon could reshape global seafood markets – new research

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China’s salmon demand surged 46% in 2023, prompting global exporters to respond. Challenges in domestic salmon production highlight opportunities for rainbow trout, reshaping the seafood market towards sustainability and consumer preferences.

China’s demand for farmed salmon is growing at an unprecedented pace. In 2023, its imports grew by 46% year on year – with imports of fresh and chilled Atlantic salmon up 63%.

This remarkable growth is reshaping the global seafood trade. Exporters from Scotland, Norway, Chile, Australia, Faroe Islands, Canada and Iceland are racing to supply the needs of this vast and rapidly evolving market.

At the same time, China’s efforts to produce its own Atlantic salmon have faced significant challenges, highlighting the need for substitutes like rainbow trout to meet the country’s growing appetite for seafood delicacies.

An important shift occurred in 2018, when the Chinese government permitted rainbow trout to be labelled and sold as salmon. This decision blurred the distinction between imported Atlantic salmon and locally farmed rainbow trout, creating a more accessible option for cost-sensitive consumers.

Trout is comparable to salmon in appearance and size, with firm and oily meat that has a similar orange-pink colour. Nutritionally too, the species are alike, as are the ways in which they can be cooked and prepared.

In our new research which included taste tests, we found that many Chinese consumers could not distinguish between domestic rainbow trout and imported Atlantic salmon in blind testing. But when informed about the origin, testers’ preferences shifted strongly in favour of imported Atlantic salmon, highlighting the power of provenance in consumer tastes.

Although people’s willingness to pay did not vary initially in our blind tests, it became a decisive factor once the origin of the fish was revealed.

But we found that origin alone was not enough. For our testers to be prepared to pay higher prices, they also had to like the look, smell and taste of the product more, or be persuaded by its ecolabel (indicating environmental standards).

Environmental costs

Transporting Atlantic salmon from Scottish lochs, Norwegian fjords or Chilean waters to Chinese markets involves complex logistics and significant environmental costs. The carbon footprint of this trade, combined with the resource-intensive nature of salmon aquaculture, raises critical concerns about sustainability.

These challenges are particularly pronounced in China, where consumers have a strong preference for freshness. This drives demand for quick delivery of imported salmon despite its environmental impact, and consumers are increasingly turning to online platforms to buy their seafood.

E-commerce has reshaped seafood retail in China, offering quick delivery and products that cater to consumer demand for quality and freshness. Salmon stands out in this market due to its perceived high value, premium quality and price point. Unlike other expensive seafood that often needs to be sold live to maintain its value, salmon retains its appeal when chilled or frozen.

This makes salmon particularly suited to modern retail models, where sophisticated cold-chain logistics ensure its freshness without the complexities of live transport. However, these innovations come at a cost.

The energy-intensive storage and rapid transportation required for imported salmon contribute significantly to environmental harm. As China’s seafood market continues to grow, addressing the sustainability challenges associated with this trade will be critical to balancing consumer demand with environmental responsibility. Current international certification schemes aiming to improve the sector’s sustainability have had limited impact in China so far.

A worker processing imported fresh salmon in a Beijing wholesale seafood market.
David Little, Author provided

China has made significant efforts to establish a domestic Atlantic salmon industry, but these attempts have largely been unsuccessful due to technical challenges and environmental constraints. This has left a gap that domestically farmed rainbow trout is poised to fill.

A trout farming raceway in Chengdu, China, supplied with fresh river water.
Zixuan Ma, Author provided

In 2022, China produced 37,000 tonnes of rainbow trout. This is a relatively small amount compared with international production levels, but still notable considering that rainbow trout is a new farmed species in China, unlike traditional species like carp.

However, rainbow trout farming in China is geographically constrained, as the species thrives in cooler freshwater temperatures found in higher-lying lakes and reservoirs, as well as in “raceways” (channels supplied continuously with fresh water diverted from rivers).

Advances in aquaculture systems offer a potential pathway to expand China’s production. Trout farming is a more sustainable, locally sourced alternative to Atlantic salmon that reduces the carbon footprint associated with imports and ensures fresher options for Chinese consumers. Developing a robust domestic trout industry could enhance food security, reduce dependence on imports, and create economic opportunities in rural areas.

China’s evolving seafood market offers valuable lessons for the global industry. Emphasising quality, freshness and sustainability will resonate with the increasingly sophisticated Chinese consumer.

At the same time, investment in eco-friendly aquaculture practices, both domestically and internationally, will be essential to balance the growing demand for premium seafood with environmental responsibility. These could include reducing feed waste and recirculating aquaculture systems (which filter and reuse water) to minimise water use. Recycling waste nutrients by using them elsewhere in food production could also be key.

As rainbow trout gains prominence in China’s seafood landscape, the relationship between consumer preferences, environmental concerns and economic opportunities could in turn shape the future of the global salmon trade.

If domestic fish captures a larger share of the Chinese market, salmon producers in Europe, Canada and other exporting regions may face significant challenges. This could ultimately force them to rethink their strategies in order to adapt to shifting market dynamics.

Although the goal of creating a domestic Atlantic salmon industry has proved difficult for China, trout farming presents a practical and sustainable solution for its luxury seafood sector.

This article is republished from The Conversation under a Creative Commons license. Read the original article.

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