Journalists attending Apple’s new product launching event are invited to test the new iPhone 7. LIU ZHENG/CHINA DAILY

Apple Inc unveiled its new water and dust-resistant iPhone 7 with high-resolution cameras at its fall product event on Wednesday, and said a Super Mario game was coming to the new phone and Pokemon Go would feature on its upgraded Apple Watch.

The excitement at the Bill Graham auditorium in San Francisco was not matched on Wall Street, where Apple’s stock was down 0.3 percent. However, Nintendo’s US-listed shares jumped more than 20 percent to trade around $35 on hopes its games would reach a new audience.

The world’s best-known technology company said the iPhone 7 would have one, zooming 12-megapixel camera and the ‘Plus’ edition would feature two cameras.

It also removed the analog headphone jack, as was widely expected. The new headphones supplied by Apple with the phone will plug into the same port as the recharging cord, but it will also work with Apple’s new wireless headphones, called Air Pods.

The company typically gives its main product, which accounts for more than half of its revenue, a big makeover every other year and the last major redesign was the iPhone 6 in 2014. The modest updates suggest that this cycle will be three years.

Due to the limited improvements seen in successive iPhone models and a wider range of alternatives from domestic smartphone makers, Chinese consumers are less enthusiastic about the iPhone 7 and 7 Plus Apple unveiled Wednesday, experts said.

Sina Weibo, the “Chinese Twitter”, shows that in the month before this year’s launch, the new iPhone has given rise to one fifteenth as many comments as the iPhone 6 generated during the same period last year.

This flattening enthusiasm is echoed by the latest data from China’s biggest search engine Baidu. In July, there were 96.8 million iPhone-related searches – a 27 percent drop from last year’s figure.

James Yan, research director…

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