Real Estate
Real Estate SEO for Beginners
The world of real estate is going through dramatic change and I do not mean the current market upheavals caused by the change from a Seller’s market to a Buyer’s market.
Independent of price level there will always be buying and selling of homes going on. But the way people search for and find homes is in the middle of a dramatic change. The Internet is the great equalizer but also the great differentiator.
People searching online are not aware of your achievements, everybody is equal at first. If your website does not offer the design and services people appreciate they will not stay long enough to find out. This is where you can differentiate yourself.
But design and functionality are a secondary issue to the problem of how to get found in the first place. Use the analogy of websites being online business cards. New business cards are deposited not at the top of the pile but at the very bottom. Customers are picking up business cards from the top of the pile. SEO or search engine optimization deals with efforts to move ones business cards further up the pile so that customers can find one’s site through popular search engines.
So you have a new website. So you basically just had your business cards printed but nobody knows how to find them. Or even more dramatic you do not even know if somebody is picking up your business cards and you do not know if your business cards are in the big pile yet.
I would define SEO as the efforts to purposefully move ones website to be placed higher on the results page in response to a search query at a range of search engines.
But there are thousands of search engines out there. True. But all but 3 are irrelevant to your optimization efforts. Google, Yahoo and MSN control about 98% of all searches performed on the Internet. Focus on the three big search engines and the rest will take care of itself.
What is there to optimize? The aim is to be found by people searching for things that you offer on your website. When people search they do this textually by querying a search term or phrase. For you to optimize your site you first have to understand for which keywords or key phrases you want to be found. As I am practicing real estate in Aspen, Colorado and appropriate search term could be “Aspen Real Estate”.
Make sure you repeat your keywords and phrases on your homepage. Make the most important key phrase a headline and type it in a bold font.
It is important to understand that search engines are automated computer systems programmed by humans to evaluate the webs content without human interference. This means that search results are based on what is called a computer algorithm. This is basically a set of instructions for the computer on how to evaluate certain criteria and translate the results into a sequence of importance. Most important website first, least important website last.
The art and science of Search Engine Optimization is to try to understand what the search engines are looking for in a good site and then giving the search engine just that. The Google search engine algorithm probably looks at hundreds of different criteria. It is so complex that not even the engineers inside Google know the whole picture. Well you might say, how should Google employees none then know what to do?
Basically the most important fundamentals of what makes a good websites are known. Google for example uses a patented mathematical concept they called “Page Rank” at the root of their systems. Links are seen as votes. The more links are pointing to one website the more important that website must be. The more important the website is that votes for another website the more weight that vote caries.
So, try to get people to link to your website. It is important to know that links from website that have the same topic as your website seem to be more important than links from website that do not fit the subject. Links from other real estate related website are more important to my website then links from websites promoting toys.
Search engines like content rich websites. The more pages with useful content the better. Blogs are a great way to accumulate great on-topic content over a period of time. This is all the more important as search engines like website that have fresh content on a regular basis.
DMOZ.org is a human compiled directory of websites. Read their instructions carefully and submit your website to a relevant category. Yahoo and Google use this directory and it helps to be listed.
Generate a site map and place the xml file on your web server. A site map is basically a long list containing all your web pages in a format that is readable by computer programs employed by search engines to browse the web. These programs are called “bots” or “spiders”. This will help the search engines to find all the pages on your website. Remember, the more web pages the search engine knows about the better for you.
Search engines can not read certain content. Graphical content is one such thing. If your site consists of mainly pictures the search engine will not understand what your site is about and therefore will not offer it as a result of a search. Make sure your site is text rich.
Real Estate website can have pages for the different subdivisions in the area serviced. Write a blog on the property of the week. Incorporate a section of “Frequently Asked Questions”. Write about yourself and give people a bio on you. Explain the buying and selling process. Offer sales statistics. The list goes on.
Get a program Like “Advanced Web Ranking” to search the search engines for search results containing your keywords. Optimization is fun when you start to see results. But manually looking for your website in search results is labor intensive and a good job for an automated program.
Read web forums and a couple of books on SEO once you are past the basics. The field is constantly evolving and there us tons more to learn.
Real Estate
Miami – A Great Place to Buy Real Estate
Miami has evolved into a cosmopolitan wonder city under the sun. Famous for its great beaches, this city has also earned a reputation of being a sexy, marvelous and trendy place to live. From amazing golf courses like the one at Crandon Park in Key Biscayne to the Miami Metro Zoo, this beautiful city has something to offer to everyone. Owning a piece of paradise is a dream within reach of locals and foreigners as well. People from all parts of the world have already taken advantage of the great opportunities available today in the marketplace.
Miami has some of the most amazing real estate developments like the astonishing Santa Maria located in Brickell, or the unbelievable towers of Icon Brickell. Some other exclusive and impressive Miami condos include, the Jade at Brickell, the 900 Biscayne in downtown Miami, the fabulous Trump Palace in Sunny Isles Beach and the astonishing Icon South Beach just to name a few. These modern Miami luxury condos have all the comforts and amenities only found in five star hotels.
The city of Miami has it all, great golf, amazing beaches, a turquoise beautiful ocean, a warm weather, excellent shopping, an electrifying night life, lots concerts, entertainment and sports events at the famous America Airlines Arena in downtown Miami.
Miami real estate buyers are as diverse as the city culture and population itself. Buyers come from all over the globe, Europeans, Latin Americans, and Asians and of course buyers from all around the United States. Some have chosen this beautiful city to have a second home and some have fallen in love so much that they now call Miami their home making it an exciting melting pot to live in.
Real Estate
Real Estate Investor's Secret Weapon
Real Estate Investors have a unique tool in their arsenal that other types of investors do not. One of the oldest tax code sections is 1031. This secret weapon is called a 1031 exchange. It is one of the few areas of the tax code where the US Government allows taxpayers to sell an asset and not immediately pay the taxes. Even State taxes are deferred. The way a 1031 Exchange works is simple. If you sell piece (s) of investment property, and you are want to buy of another piece (s) of investment real estate of equal value, you can defer indefinitely all taxes (capital gains (15%), recapture tax (25% ) and state income tax). This is the benefit: by not having to pay those taxes, you can keep your money (instead of giving it to Uncle Sam) and smartly reinvest it for yourself to grow your real estate portfolio. 1031 is a free financial tool that let you keep 15-30% of taxes you would have had to pay. In the world of increasing taxes, 1031 is a viable alternative.
There are some guidelines that need to be followed, and I will break them down. First, what is investment real estate? Investment real estate is defined as property used in a trade or business. It could be used to run your office or it could be rental property. One of the nice flexible features of 1031 is that all real estate is exchangeable. This means that a home can be exchanged for a condo or a piece of land can be exchanged for a commercial property. I use the rule of thumb that any property with a deed can be exchanged for another property with a deed. The other nice feature is that you can sell one property and purchase more than one replacement property or vice versa.
There are three main rules that investors need to know about 1031 exchanges. First of all, you must use a Qualified Intermediary (an Independent Middleman) to help facilitate your 1031 exchange. The QI, as they are called will do many things including prepare the Exchange Agreement, Escrow your 1031 proceeds, and most importantly make the exchange go smoothly. The QI must be hired prior to the closing of the relinquished property. Secondly, the Exchangor (the person doing the exchange) has 45 days from the closing date of the relinquished property to identify the replacement property. Identification means to list (not go under contract) up to 3 properties of any value and send them to the QI. Finally, the Exchangor has 180 days (from the date closing on the relinquished property), to close on one of those three identified replacement properties.
I don't want to over simplify 1031. Please consult your tax advisor in addition to your Qualified Intermediary to analyze your exchange and to be sure you are making the best tax decision. I do believe the rule of thumb should be if you want to keep your money invested in real estate, then 1031 is a tool you must consider.
1031 can be a potent weapon for the smart real estate investor. There is nothing worse than having a client not consider 1031 or not have their real estate professional tell them about it and the relinquished real estate closes and the client changes their mind. After the relinquished property closes, it is too late to do an exchange. 1031 is an efficient tool for an investor to build their portfolio. Plan your transactions and watch your real estate fortune grow.
Dave Owens, CPA, CES is the managing Member of Entrust 1031 Exchange. Dave and his staff have successfully performed over 10,000 exchanges since 1997. Entrust has an arsenal of tax free strategies. Feel free to contact Dave for more information or questions at 239-333-1031 or owens66@entrustfreedom.com .
Source by Dave Owens
Real Estate
How to Become a Successful Real Estate Developer
Real estate investment and development has never been a more popular pastime or career changing challenge; if you would like to learn seven secrets for consistently successful real estate investing through development or you would like to know how you can continue to profit from property even if the market takes a downward turn just read on …
1) Do Your Location Homework – did you know that through successful and sustained location research professional property investors actually continue to profit during a market down turn? It's true – whatever the market conditions you can apply their location research approach to your real estate investments and also make consistent profits from property.
Take the necessary time to learn all about a town or city you're considering for your next property development purchase and discover where the up and coming areas of that town are likely to be. If there are inner-city redevelopment projects planned examine the real estate market in the immediate vicinity, if there are areas that are booming right now examine the immediate neighboring areas for their potential for future prices arises for example.
Do not follow the crowd – have the confidence to buck the trend and get ahead of the curve by positioning yourself in a market that is about to boom rather than one in that has already blossomed.
2) Know What You Can Afford – While it can pay to sometimes speculate never be tempted to jeopardize your own home. Work out your finances and be ruthlessly strict about what you can and can not afford as a down payment, for mortgage costs and for the renovation and redevelopment of your next real estate investment. Only proceed within the confines of your tightly allocated budget and do not be tempted to over extend yourself specifically if competition in the property market is tough and the market is slow or stagnant.
3) Identify Your Target Market – Having identified your next location for property investment identify the types of people who buy into renovated assets in that location. Know who your target market are going to be and what they are likely to look for in a property in that location. If for example you're examining inner-city spaces you might identify that your buyers will be young single professionals and that the ideal property type for these people will be luxury low maintenance apartments – seek out suitable properties with the potential for redevelopment into luxury low maintenance apartments and you will fulfill your target market's brief … seek out large homes with substantive gardens in the area and you will have totally missed the market and potentially created a property that will not sell!
4) Renovation Not Rebuild – Know your budget limits and your personal skill restrictions. Do not consider taking on a property that is in need of a complete structural overhaul when your budget is tight or you do not personally have the time, skills or inclining to do the structural work yourself. Be realistic about what you and your budget can achieve and seek properties that fulfil that brief. Pay to have an independent and complete survey done on any property you are seriously considering buying before making a down payment to ensure that there are no hidden surprises waiting for you benefit the floorboards to eat up your budget in its entity.
5) Manage Your Budget – With your survey in hand you can approach builders for statements and seek out prices for fixtures, fittings, finishes and furnishings. Take the prices quoted and sourced and build your budget. Factor in overwriting mortgage and service costs and labor costs as well as your findings and structure and allocate your money accordingly. Watch every single spend and be ruthlessly strict with yourself and your builder. If at all possible have your builder commit to a contract with fixed finish dates and fees and stay on top of every single penny or cent every single day. At the end of each week tally up your outgoings and expenditure and ensure you're not exceeding your budget. If you're overspending rein it in or you will have to shave it off other areas of the development. Remember never to scrimp and save on finishing touches and always give yourself a realistic fall back fund in case of emergencies.
6) Appeal To The Widest Market – Forget putting your personal stamp on any property you develop – you are not going to be living in the property! You should already have identified your target market which will give you a good idea of the level and quality of finish expected, now meet those expectations without adding your own personal taste into the equation. By appealing to the widest market or the lowest common denominator your property will be attractive to the majority of buyers making it faster and easier to sell on and profit from.
7) Make Friends With A Real Estate Agent – Your greatest ally when developing property will be your real estate agent. Make friends with these guys and you will build a beautiful and successful symbiotic relationship in which you both profit to the maximum! Real estate agents are a fountain of untapped knowledge about the local market, who is looking for what property in which area, which additional features cost little to add but which push up the asking price and what a buyer expects from your particular property type. Get the facts from your real estate agent and then apply their advice. You will create a property they can market for top dollar and to the widest market – you will make more profit and they will make a larger commission including a beautiful and lasting friendship!
Finally, remember that when you've bought, renovated and sold on you'll be looking for that next property opportunity and any real estate agent who you've worked with well will be on the hunt for suitable real estate for your next investment making any identical purchases that much easier to source.